
Heather McCarthy, MAT, M.Ed
Founder, Lead College Counselor
For more than 30 years, I have worked with students and families as an educator, advisor, and advocate. I founded Holistic College Counseling because I believe the best educational guidance begins with understanding the whole student; who they are, how they learn, what matters to them, and where they hope to go.
My career has given me the opportunity to work with students across an incredibly wide range of academic paths and experiences. I spent nearly 20 years as an educator before moving into higher education, including a decade at Boston University, where I worked in academic advising and student-athlete services. Along the way, I have supported high-achieving students, Division I athletes, first-generation and international students, students with learning differences, and students who simply needed someone to help them recognize their strengths and find their direction.
Those experiences shape the way I work today. I don’t believe there is one right path through high school or one formula for a successful college application. I take the time to get to know each student and help them make thoughtful, intentional choices that reflect who they are—not who they think a college wants them to be.
For families, my role is often to bring clarity and structure to a process that can feel increasingly complicated. I help students break big decisions into manageable steps, understand the “why” behind the guidance I give them, and take greater ownership of their path. When it is time to apply to college, we bring those pieces together into an application that is strategic, cohesive, and authentically theirs.
As Holistic College Counseling has grown, so has my vision for what educational consulting can provide. Today, I lead a team of specialists whose expertise allows us to support students in areas including college admissions, athletic recruiting, executive functioning, standardized testing, and learning support. Rather than expecting one person to be an expert in everything, I believe families benefit from having the right expertise available when they need it.
At the center of all of this work is something very simple: I want students to feel known, capable, and confident in the choices they are making. College admission matters, but so does the young person who emerges from the process. My goal is to help students understand what they bring to the table, communicate it authentically, and ultimately find an educational environment where they can thrive.
College Counseling Services
Authentic High School Experience
Grades 9–10
Thoughtful guidance during the early high school years helps students make intentional choices, explore their interests, build confidence, and create a strong foundation for the college process ahead.
Services Include:
Individual student reflection and goal setting
Identification of strengths, interests, values, and areas for growth
Academic and course-selection guidance
Four-year high school planning
Extracurricular exploration and activity planning
Guidance on developing meaningful involvement, leadership, and impact
Summer planning and enrichment opportunities
Early college and career exploration
Standardized testing education and planning
Guidance on building strong relationships with teachers and mentors
Course-selection guidance
Parent guidance and education about the evolving college admissions landscape
Ongoing student check-ins, accountability, and support
Transition into a comprehensive college admissions strategy as the student approaches junior year
College Admissions Strategy
Junior Year Through College Decision
Comprehensive, individualized guidance through every stage of the college search and application process—from identifying the right colleges to submitting thoughtful, cohesive applications and making the final college choice.
Services Include:
College Planning & Strategy
Individual student assessment, reflection, and goal setting
Junior-year academic and extracurricular planning
Course-selection guidance
Standardized testing strategy
Summer planning
College admissions education for students and parents
Early Action, Early Decision, and Regular Decision strategy
Application timeline, organization, and deadline management
College Research & List Development
Exploration of academic, social, geographic, and personal preferences
Personalized college research
Development of a balanced and thoughtful college list
Guidance on campus visits and demonstrated interest
Assessment of academic and admissions fit
College affordability education, including Net Price Calculators, FAFSA, CSS Profile, merit aid, and need-based aid
Application Development
Common Application guidance and organization
Personal statement topic development, writing guidance, and revision
Activities and Experiences section strategy and development
Honors and awards section
Additional Information section, when appropriate
College résumé development, when appropriate
Recommendation strategy
Supplemental essay strategy, development, and feedback
Application positioning and review to ensure the student's complete application tells a cohesive and authentic story
Application & Decision Support
Interview preparation
Final application review
Continued guidance throughout application submission
Deferral and waitlist strategy, when needed
Review and comparison of admission and financial aid offers
Admitted Student Day guidance
Support with final college selection and decision-making
Senior Summer Streamline
Rising Seniors
A focused, accelerated program designed for rising seniors who want to use the summer before senior year to organize their college strategy and complete the core components of the Common Application.
Services Include:
Student reflection and application positioning
Common Application organization and completion
Personal statement topic development, writing guidance, and revision
Activities and Experiences section strategy and development
Honors and awards section
Additional Information section, when appropriate
Recommendation strategy
Standardized testing and score-submission strategy
Interview preparation
Guidance on demonstrated interest
Supplemental essay planning and education
Individualized summer timeline with the goal of completing the Common Application before senior year begins
Senior Summer Streamline is intentionally focused on the core application process. Students leave the program organized, prepared, and positioned to move into supplemental essays and college-specific requirements during the fall.
